Our mission is to change the collective narrative of men through the combination of menswear, content, & community. We believe that the men who believe in themselves, and have the courage to be their authentic selves, have ability to impact the world. But an overwhelming amount of men have created limiting beliefs about themselves which is hindering their ability to do so.
Our vision is that all men live impactful & authentic lives by leading from courage and as a result of self confidence developed through dressing in excellence. This will be executed over larger timeline that includes the following phases:
Menswear & Media
Build a community of individuals aligned with the mission, vision, & values of To The Nines
Content & Storytelling
Creating longer form stories, documentaries, books that all bringing together menswear and personal development in a way that calls men forward to be their best selves.
WORKSHOPS & EVENTS
Through the combination of online workshops and offline events we will create immersive and interactive experiences to support men in their physical and emotional transformations.
Our Nine Core values...
Vulnerability: As men, our greatest form of strength comes from vulnerability
Courage: Confidence is bullshit and courage is the most vastly underrated character trait
Responsibility: By taking 100% responsibility we have the power to create our own destiny
Acknowledgement: By acknowledging and affirming others we plant seeds of courage
Community: The reward of creating community in your life pays exponential dividends
Awareness: Be the observer of your life
Transparency: Honesty and integrity are everything in business & in life
Generosity: Giving without any expectation is a powerful and rewarding choice
Business as a Source for Good: Capitalism has a positive impact when used as a source for good
Meet Colin Randall
Founder & Creative Director @ To The Nines & LA Suit Project
After years in the the entertainment and real estate industries Colin's frustrations in menswear have finally come to a head. After 4 years in real estate where he found it difficult to be authentic as a creative and 7 years in entertainment producing and creative directing 100+ music videos, 10 commercials, and 4 feature films he felt if there was going to a be movement of men taking pride in their individuality through menswear, developing the courage to be their authentic selves, and make an impact on the community at large - it would need to be him.
'I've become frustrated by the disempowering narratives embodied by men, the lack of available options in menswear that pushed style and creativity, and the self centered nature of many males in today's culture. Also, I had issue with the correlation often made by those in suits, or those referred to as 'Suits' - which are thought of as either monkey suit wearing yes-men or pretentious classists. I'm setting out to change the collective narrative on men - specifically those in suits'.